Policy
Privacy Policy
Last updated: September 30, 2026
This Privacy Policy describes how Magic Years (“Magic Years,” “we,” “us,” or “our”) collects, uses and shares Personal Information when you visit our website, subscribe to our newsletter, communicate with us, submit information to us, or otherwise use Magic Years (collectively, the “Services”). For purposes of this Policy, “Personal Information” means information that identifies, relates to, describes, or can reasonably be linked with an individual.
Information You Give Us
When you subscribe to Magic Years or otherwise interact with us, you may provide information such as:
your email address
the city or edition you choose
general age ranges for the children you care for
your newsletter or content preferences
information you provide through forms, submissions, surveys, replies or other communications with us
We do not require a child’s name, exact birth date or school to subscribe to the newsletter.
If you provide information relating to another person, you are responsible for making sure you are permitted to provide that information.
Information Automatically Collected
When you use our website or interact with our emails, we and our service providers may automatically collect certain information about your device and activity. This may include information such as:
IP address
browser and device type
pages viewed and links clicked
referring website or source
approximate location derived from technical information
dates and times of visits
newsletter opens, clicks and other engagement information
We may use cookies, pixels and similar technologies to collect some of this information.
Information From Other Sources
We may receive information from third parties that help us operate, measure or market Magic Years, including website providers, email platforms, analytics providers, advertising platforms and other service providers.
The information we receive depends on the services we use and the choices you make with those providers.
How We Use Personal Information
We may use Personal Information to:
provide and deliver Magic Years
send newsletters and communications you request
determine the appropriate city edition and, where applicable, age-relevant content
manage subscriptions and preferences
respond to questions, submissions and other communications
understand how readers use and interact with our website and newsletters
analyze and improve our content, products and Services
measure the effectiveness of marketing and advertising
maintain, secure and troubleshoot our Services
prevent fraud, misuse or other unauthorized activity
comply with legal obligations
carry out other purposes disclosed when you provide the information or with your consent
We may also use aggregated or de-identified information for research, analytics, editorial planning and business purposes.
Service Providers
We use companies that help us operate Magic Years, including providers of:
email delivery and newsletter management
website hosting and development
analytics and measurement
forms and data management
advertising and marketing measurement
security, technical and business support
These providers may process Personal Information as needed to perform services for us.
Advertising and Measurement Partners
We use advertising and measurement technologies to understand how people discover Magic Years, measure signups and campaigns, and improve our marketing.
This includes Meta Pixel, which may collect information about activity on our website and interactions with our advertising. Information collected through these technologies may include IP address, device or browser information, identifiers, pages viewed, actions taken on the site and conversion information.
Meta and other advertising providers may use information they receive in accordance with their own privacy policies, including for advertising measurement, personalization or interest-based advertising.
We do not provide advertisers with our subscriber email list for their own direct marketing.
Sponsors and advertisers may receive aggregated or campaign-level information about performance, such as impressions, clicks or conversions.
Legal and Business Purposes
We may disclose Personal Information when we reasonably believe it is necessary to:
comply with applicable law, regulation, legal process or government request
protect the rights, property or safety of Magic Years, our users or others
investigate fraud, security concerns or misuse of our Services
enforce our agreements or policies
Personal Information may also be transferred as part of a merger, financing, acquisition, reorganization, sale of assets or similar business transaction.
Cookies, Pixels and Similar Technologies
Magic Years and our service providers may use cookies, pixels and similar technologies to:
operate and improve the website
understand visits and site usage
measure newsletter and website engagement
understand where signups come from
measure the effectiveness of advertising
support advertising and marketing activities
For example, we use Meta Pixel to help measure whether advertising leads to visits or subscriptions and to improve our advertising campaigns.
You can control or delete many cookies through your browser settings. Your browser or device may also provide privacy settings or signals that affect certain tracking technologies.
Disabling or blocking certain technologies may affect how parts of the website work.
Depending on where you live, you may have additional legal rights relating to advertising, tracking or the sale or sharing of Personal Information. See Your Privacy Rights below.
Email Communications
If you subscribe to Magic Years, we will send you the newsletters or other communications associated with your subscription.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in the email or by updating available subscription preferences.
After you unsubscribe, we may retain limited information necessary to honor your request and maintain our records.
Links to Other Websites
Magic Years may link to websites and services operated by other companies.
This Privacy Policy does not apply to those third-party websites or services. Their collection and use of information is governed by their own privacy policies and practices.
We encourage you to review those policies when you visit another site.
Your Privacy Rights
Depending on where you live, applicable privacy laws may give you rights regarding your Personal Information. These may include the right to:
request access to certain Personal Information we hold about you
request correction of inaccurate Personal Information
request deletion of certain Personal Information
obtain a copy of certain Personal Information
object to or restrict certain processing
opt out of certain forms of targeted advertising or the sale or sharing of Personal Information where applicable
withdraw consent where processing is based on consent
These rights are subject to applicable law and may have exceptions.
To submit a privacy request, email hello@magicyears.com or use our data request form.
We may need to verify your identity before completing certain requests.
Children’s Privacy
Magic Years is intended for parents and caregivers, not children.
Adult subscribers may provide general age ranges for children they care for so we can make the newsletter more relevant. We do not knowingly collect Personal Information directly from children under 13.
If you believe a child has provided Personal Information directly to Magic Years, contact us at hello@magicyears.com so we can review the situation and take appropriate action.
Security
We use reasonable administrative, technical and organizational measures designed to protect the Personal Information we collect.
No method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
How Long We Keep Personal Information
We retain Personal Information for as long as reasonably necessary to provide the Services, fulfill the purposes described in this Policy, maintain appropriate business and legal records, resolve disputes and comply with legal obligations.
When information is no longer needed, we may delete or de-identify it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to Magic Years, our technology, our practices or applicable law.
When we update the Policy, we will revise the “Last updated” date above. If a change materially affects how we use Personal Information, we may provide additional notice where appropriate.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at hello@magicyears.com.
You can also use our data request form to submit a privacy request.
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